What are cookies?
A cookie is a small piece of text containing a unique identifier that is sent to your browser by a website you visit. These cookies are stored on your hard drive, and allow the site to remember information about your visit, which can make it easier to visit the site again and make the site more useful to you. This information may include, for example, your username, operating system, IP address, language settings.
Wealthsimple also uses similar technologies such as “tracer tags” or “web beacons”, which provide information about your interactions with our site, such as the pages you visit, the features you use, and the length of your visit.
Identify your browser in order to verify your identity when accessing your account information;
Allow us and our service providers to personalize the website or other content in accordance with your interests and preferences (e.g. language preference) and improve your user experience; and/or
Provide you with tailored advertising and offers (Interest-Based Advertising).
Interest Based Advertising
You may opt-out of cookies by disabling cookies in your web browser’s settings. Here are instructions for the most common browsers:
Wealthsimple does not require you to allow cookies but disabling cookies on your browser may reduce your ability to take advantage of the features of the website.
You can opt-out of receiving interest-based advertising through the Digital Advertising Alliance of Canada’s Adchoices opt-out tool.
To learn more about interest-based advertising, and how the opt-out tool works, visit youradchoices.ca.
Important Notes About Your Opt-Outs:
If you delete or clear your browser’s cookies, you will need to opt-out again.
You must opt out of cookies and interest-based advertising separately on each of your browsers and mobile devices from which you do not want to receive interest-based advertising to ensure that information collected on a particular browser or device is not used on another browser or device.
If you opt-out of interest-based advertising by us or a third party, you will still see ads from us across the Internet, but the ads will not be targeted based on behavioural information.