Latest

Wealthsimple Magazine

A money magazine for people who care about more than money

Conversations with geniuses and weirdos, help with investing and taxes, and stories that help you understand the big strange world we live in

Money Diaries

"UNTIL 44 YEARS OF AGE, I NEVER HAD ANY KIND OF SAVINGS ACCOUNT. I’D ALWAYS BEEN UNDER THE GUN. I’D ALWAYS OWED MONEY."

Anthony Bourdain

Popular right now

  • Stories From Our New Economy: Bullish on Bidets Edition

    Money Diaries

  • We All Went a Little Crazy on Tesla Stock. And That Tells Us a Lot

    Money & the World

  • The Government Is Offering Relief. Here’s What It Means for You

    Money & the World

  • What if I Missed the Entire Bull Market?

    Finance for Humans

  • What the Hell is Actually Going on in the Economy Right Now?

    Money & the World

Featured Topic

News

The latest news from Wealthsimple

  • We Were Not Living Up To Our Principles. Here's What We Are Doing About It

    We believe Black lives matter. We are committed to building a more diverse team, and to supporting our Black communities.

  • We Made an Even More Socially Responsible Portfolio

    Introducing Wealthsimple’s new SRI funds. We designed them to be the most effective, low-cost, and, yes, socially responsible ETFs in Canada.

  • We Built Our Portfolios to Protect Your Money In a Downturn. Here's Why it Worked

    Our new portfolios outperformed our old portfolios (not to mention Canada’s largest mutual funds). Of course, no one should focus on short-term performance, but a look at why these changes worked will help you understand why not all diversification is created equal.

  • Wealthsimple Cash Is Here!

    Yep, the new Wealthsimple do-everything cash account comes with a 0.9% savings rate, a nifty new cash card, and no account fees. And that’s just the beginning.

  • How Do You Bring Financial Power to the People? It’s Kind of a Good Story

    Why are we telling the story of where we came from now? Because it’s got a lot to do with where Wealthsimple is going.

  • Welcome SimpleTax, the Newest Addition to the Wealthsimple Family

    If you love SimpleTax (or don’t know you love it yet) you’ll be thrilled to know it’s now another way Wealthsimple is making your money life better.

  • The Wealthsimple Experience Is About to Get Even Better

    When you log in to Wealthsimple in the next week, things are going to look a little different. Our new experience gives you a clearer picture of where you are, so you can make better decisions about where you want to go.

  • The Stadium We Were Born to Sponsor

    Today we unveil Wealthsimple’s first sports arena. It’s gorgeous, brand new, and the size of a large Caesar salad.

  • Your Portfolio Just Got Even Smarter

    We’ve made some really important tweaks to our investment mix, designed to help protect you in a downturn and leave you poised for better returns in the future.

  • Our New Round of Investment Means Smart Financial Services Are Coming for Everybody

    Can a $100 million investment help change the financial industry?

Featured Topic

Money Diaries

Candid money stories from interesting people

  • Stories From Our New Economy: Bullish on Bidets Edition

    Our new Money Diaries series tells stories of humans whose lives have been upended by this crisis. In this edition we meet four businesses (the owner of a bunker company, a bespoke distiller, a day-trading celebrity, and a bidet magnate) that took unexpected turns.

  • Alison Roman Is the Patron Saint of Home Cooking and Everyone’s at Home

    She always wanted to cook and never thought much about money. But life gets strange when everyone’s wondering what to do with half a pound of broccoli and some dry kidney beans and you know the answer. The chef and cookbook author on her pandemic money story.

  • Pandemic Money Diaries — Panic at Trader Joe’s Edition

    Our virus-era Money Diaries series tells stories of humans whose lives, financial and otherwise, have been upended. In our first edition: a grocery clerk, a weed dealer, the author Jon Mooallem, a restaurant manager, and a male escort.

  • Cult Animator Carson Mell Decided Making Stuff Was More Important than College

    The maker of the underground hit “Chonto,” writer on “Silicon Valley,” and author of "Cherry on Top" took a circuitous route to Hollywood success. A route that ran through the grocery store deli counter.

  • She’s a Toronto Legend, Model, and Style Icon. And She Was Nearly Homeless

    Judith Maria Bradley was just named finalist for model of the year in Canada. And she didn’t start modelling until age 70. The Money Diary of a woman with a second act (and a third and a fourth)

  • She Was Living in a Shelter Six Years Ago. Now She’s the CEO of Her Own Beauty Company

    Brandi Leifso is a high school dropout, a survivor of domestic violence, and the founder of a beauty empire that’s taking the world by storm.

  • How to Quit Your Job and Bike Around the World for $17,000

    Alec Young, at age 28, was on the proverbial treadmill: work a corporate job, blow your paycheques on small luxuries, repeat. One day he decided to trade the treadmill for a bike. What happened next was unpredictable. Even to the grizzly bear.

  • The Star-Crossed Financial Life of One of the Greatest Living Astrologers

    Aliza Kelly — author, money manifest-er — joins the occult with the almighty dollar. Here she answers the big question: What’s going to happen to the market when Uranus is in Taurus?! (We're not saying you should believe it, but we're boring data people.)

  • The Founding Owner of the Raptors Believes in the Power of Drake

    John Bitove, who led the leadership group that brought basketball to Canada, talks about NBA economics, doing basketball in a hockey town, and how the Raptors will bounce back.

  • Mike Piazza Was Successful Because You Booed Him

    The legendary catcher talks about his dad, his kids and how he didn’t feel comfortable being an introvert until he moved to New York. And yes, his money story.

Featured Topic

Finance for Humans

How to be a better money person

  • Emergency Money: What to Do When Your Bills Are Bigger Than Your Income

    If your income has taken a hit and you have to tap into savings (or debt), how you do it is important. Here’s our guide to which accounts to pull from, how to avoid penalties and fees and taxes, and everything else you need so it's easy to get back on track when this is over.

  • Is This the Year to Try SimpleTax? (Um, Probably. Yes)

    On one hand, it seems like if you’re ever going to try doing your own taxes online, 2020 is the moment. On the other hand, doing your own taxes online still sounds awful. To help make that decision easier, here’s a quick guide to what using SimpleTax actually entails.

  • What if I Missed the Entire Bull Market?

    Say you’re a millennial who came of age right at the cusp of the Great Recession. Or you didn’t start investing because you were freaked out by that recession. Or you had student loans weighing you down. And now the ride is over. What to do if you missed the bull market?

  • Now Is a Really Good Time to Understand How Interest Rates Work

    Financial disruption has been coming fast and furious. In the midst, interest rates have been slashed to near zero. Here’s how to understand what that means, and what it’ll do to your mortgage, your savings account, and your investments.

  • Dear Ms. Etiquette: My Boyfriend Wants Me to Support Him While He Chases His Dream

    To be honest, says our fearless columnist, she's been there! Except in reverse. Her advice: Boundaries, communication, and more boundaries. And then: a ton of support.

  • Six Totally Worthwhile Personal Finance Books According to People Who’d Know

    Money books are important, but they’re not all very good. So in order not to have to read all of them, we asked everyone from MIT professors to the founders of Wealthsimple to name their favourite.

  • The Extended Tax Deadline is Upon Us! Here Are 7 Ways to Get it Right

    Yipes, we’re mere days away from the (extended) filing deadline. But also: relax, because we got the experts at Wealthsimple and SimpleTax—now part of the same simple-named company!—to answer your seven burning (and actually not very hard questions) to help you get it right.

  • Dear Ms. Etiquette: I’m in Charge of a Group Vacation and Everyone Has Different Money Issues. Help!

    In this special edition, our guest Ms. Etiquette tackles the thorny task of dealing with a whole mess of people who want to hang out but don’t necessarily have the same budget.

  • Dear Ms. Etiquette: How Much Am I Supposed to Tip During the Holidays Anyway?

    It’s that time of year, when you tip those wonderful people who help you live your life – the babysitter, the hair stylist, the handyman, the doorman, the house cleaner. Yet you have zero idea how much to give. Our fearless columnist takes on holiday tipping.

  • If Stocks Are So Great, Shouldn’t I Only Have Stocks?

    Today we challenge WS’s investment experts with a taste of their own medicine: If stocks have the best returns, and their risk is minimal if your timetable is long enough... why are there bonds in my portfolio?

Featured Topic

Money & the World

How money shapes the world we live in

  • The Long-Term Economic Disaster of Cash Bail

    We spoke to Robin Steinberg of The Bail Project and Colin Doyle from the Criminal Justice Policy Program at Harvard Law School about how the cash bail system fuels and funds mass incarceration — and how it wreaks havoc on society.

  • We Asked Our Resident Stock Market Genius About the Animal Crossing Economy

    Is the economy built by the creators of Animal Crossing functional? Can you learn anything about the actual economy from it? Will a boar come and deliver turnips to us in real life anytime soon? We turned to Ben Reeves, CIO of Wealthsimple, to help us understand the world (both virtual and real).

  • The Government Is Offering Relief. Here’s What It Means for You

    A guide to (what we know so far about) taxes, benefits, sick leave and other forms of financial relief in the age of Covid-19.

  • What the Hell is Actually Going on in the Economy Right Now?

    A conversation with Wealthsimple’s Chief Investment Officer and resident economic genius about what’s happening in the market, how crazy things could get, and what you can do about it. (Hint: help everyone stay healthy.)

  • We All Went a Little Crazy on Tesla Stock. And That Tells Us a Lot

    We charted what our clients did on our Trade app as the price of TSLA rose roughly 40% in just two days last week. And what it showed us was how emotion and hype can affect not just the stock market but our individual bottom lines.

  • Dumb Questions for Smart People: The Pioneer of Burnout Theory Tells Us About Millennials and Money

    Anne Helen Petersen, journalist and author of the forthcoming book "Can’t Even: How Millennials Became the Burnout Generation", explains how things are different for the generation the world seems to love to hate.

  • The Price of Love (Meow!)

    How much will it cost to have a cat — this year, next year, for the rest of its natural born life? We did some math.

  • Kawhi: Best. Trade. Ever. In history. Of the Universe.

    No. We’re not being hyberbolic. (Yes we are.) But as folks who like trades (be they in financial markets or the NBA), here’s our argument that the Kawhi Leonard trade was the best in NBA history.

  • Dumb Questions for Smart People: Why Helicopter Parenting Is a Response to Income Inequality

    The economics of the way we raise our children — and the psychological repercussions it causes.

  • The Price of Love (Woof!)

    How much will it cost to have a dog — this year, next year, for the rest of its natural born life? We did some math.

Meet Wealthsimple

Get rich slow

Powerful financial tools to help you grow and manage your money. Get started now.

Learn moreright arrow icon

Our best stories, once a month.

Sign up for our newsletter

browse by category

Wealthsimple Magazine tells compelling, thoughtful, and unique stories about money through the lens of local, creative, and influential people.

The content on this site is produced by Wealthsimple Technologies Inc. and is for informational purposes only. The content is not intended to be investment advice or any other kind of professional advice. Before taking any action based on this content you should consult a professional. We do not endorse any third parties referenced on this site. When you invest, your money is at risk and it is possible that you may lose some or all of your investment. Past performance is not a guarantee of future results. Historical returns, hypothetical returns, expected returns and images included in this content are for illustrative purposes only. By using this website, you accept our (Terms of Use) and (Privacy Policy). Copyright 2020 Wealthsimple Technologies Inc.

;