A personalized portfolio

We help you build an intelligent portfolio of low-fee funds that are designed to meet your financial goals.

Your eggs in lots of different baskets

We invest your money across the entire stock market using Exchange Traded Funds (ETFs). This lowers your risk by taking advantage of market diversification. Let us build you a custom mix of investments for a risk level you're comfortable with.
More about asset allocation

  • US Stocks
  • US Mid-Cap
  • US Small-Cap
  • Foreign Stocks
  • Emerging Markets
  • Municipal Bonds
  • Inflation-Protected Bonds
  • Govt Bonds
  • High-Yield Bonds
The details laptop us

Backed by Nobel Prize-winning research

Our approach is based on Modern Portfolio Theory, introduced by economist Harry Markowitz, who proved you can minimize volatility and maximize reward by diversifying your investments.

Research has proven that passive investing — tracking the market over time using a diversified portfolio — beats active investing 96% of the time.
More about Modern Portfolio Theory

Invest according to your values

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Simple honest pricing

Save thousands over the course of your lifetime by paying a fraction of what traditional advisors We assumed other providers charge a fee of 0.72%, which is the average cost of mutual funds in the United States. Actual fees may vary. Savings in fees are calculated using a 20 year time period. charge. You'll also never pay any trading, account transfer, or rebalancing fees.

Basic Black
  • $1,500 Savings in fees
  • 0.5% Fee
$0-$100K ∙ 0.5% fee

Wealthsimple Basic

$100K+ ∙ 0.4% fee

Wealthsimple Black

  • Personalized portfolio Get a diversified portfolio of low-fee funds set to a risk level you're comfortable with.
  • Automatic rebalancing Stay on track when your investments drift with automatic rebalancing.
  • Expert financial advice Call, text or email us any time you need a helping hand or money advice.
  • Automatic dividend reinvesting Dividend reinvestingMultiply your money over time with compound interest and automatic dividend reinvesting.
  • Auto-depositing Never miss a milestone when you contribute to your investments automatically.
  • Tax efficiency Lower your tax liability and invest more towards your future with tax-loss harvesting.
  • All basic features
  • Financial planning Hit your financial goals by scheduling a session with one of our expert advisors.
  • Lower fees Pay a lower management fee of 0.4%.
  • VIP airline lounge access Travel better with access to more than 1,000 airline lounges in over 400 cities.

Talk to an expert

Our advisors are standing by to help you meet your financial goals.


Meet our money experts

Our team of financial advisors have a legal and professional responsibility to do what’s in your best interest, whether you’re saving for a new house or planning a family.
Schedule a free portfolio review


We keep your money safe

Your security and trust are important to us. We're committed to protecting your account using the highest standards of security available.


Transfer an account, we'll pay the fees

Are you paying higher fees elsewhere on your IRAs or other accounts? You don’t have to. Transfer any accounts with more than $5,000 to Wealthsimple and we’ll cover the transfer fees your bank charges you.


What people are saying about Wealthsimple

Ready to try it out?

Wealthsimple is the smartest thing you can do with your money. In just five minutes you can open a portfolio that makes your money work harder for you.

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