Wealthfront vs Wealthsimple Invest

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Lisa MacColl is a writer, investor and former compliance consultant in the group retirement and individual wealth management fields. Lisa has written about personal finance for 14 years and currently writes about investing and investment providers for Wealthsimple. Lisa's past work has been published in Canadian Money Saver, Advisor’s Edge, CBC, and CreditCards.ca. She was a nominee for the 2015 Oktoberfest Women of the Year, Professional Category. Lisa holds an M.A. and B.A. from the Wilfrid Laurier University.

We believe that making smart choices with your money shouldn’t be hard. To help you choose, we compared Wealthfront vs Wealthsimple Invest. Then we created this handy comparison for you to show how we stack up in terms of key features, accounts and pricing.

Your trust is important to us. That’s why we always do our best to be fair and provide complete and accurate information. We also do our best to provide up-to-date information. You should know that any of Vanguard, Fidelity or Wealthsimple may change their product features or fees at any time. To complete your homework, we recommend visiting our competitor’s site to continue your research.

About Wealthfront and Wealthsimple Invest

Wealthfront is an all-in-one solution that helps people build a free financial plan. They have developed detailed software to allow people to manage their own accounts and goals without high fees. They currently have approximately $13 billion assets under management.

Wealthsimple is an online investment manager that combines smart technology with expert financial advice. We allow you to put your money in a managed portfolio (Wealthsimple Invest) or put your money in a high-interest savings product (Wealthsimple Save). We’ve been in business since 2014, and have over $3 billion in assets under management.

How Wealthfront compares to Wealthsimple Invest (Managed Portfolios)

See how Wealthfront vs Wealthsimple Invest stack up in this side-by-side comparison.

Not all investment providers are created equal. In just five minutes you can get started with a personalized portfolio that makes your money work harder for you — start investing with Wealthsimple.

Comparison of accounts offered (managed portfolios)

Here’s a list of the accounts that Wealthfront vs Wealthsimple Invest offer in the United States.

The bottom line

Wealthfront and Wealthsimple Invest all offer a variety of retirement and non-retirement accounts, automatic rebalancing, dividend reinvestment and no fees for transfers or account inactivity. Both providers offer socially responsible investment options.

Only Wealthsimple Invest offers Halal investing and access to a financial advisor, Wealthfront does not. Wealthsimple has no account minimum and you can get started investing with as little as $1. Wealthfront requires $1 to open and a $500 minimum to begin investing.

How much you pay in fees can eat up your bottom line but it pays to understand what you receive in exchange for the fee you pay. Wealthfront charges 0.25% of the value of the account. There is no fee reduction for high balance accounts. Wealthsimple charges 0.5% on $0-$100k and 0.40% for amounts over $100k.

When it comes to education and advice Wealthsimple provides educational content (Investing 101 and Wealthsimple Magazine) and gives you access to a financial planner. Wealthfront also offers investment and financial management tools and articles.

And finally, in an independent review by NerdWallet, Wealthfront earned 5/5 stars and Wealthsimple earned 4.5/5 stars.

What to consider when choosing an investment provider

Comparing investment providers doesn’t have to be hard. Here’s some advice to get you started:

Pay attention to account minimums

Choose a provider that makes sense for what you can invest now - and in the future. Some investment providers require you to deposit as much as $100,000 to get started. And, in some cases you could face nasty penalties for dropping below the account minimum - or be forced to close your account.

Watch out for hidden fees

Nothing eats away at long-term gains quite like fees. And we’re talking about more than just management fees (though they’re important, too). Account transfers and trading fees can also add up. The best investment providers are upfront with what it costs to invest with them.

Look out for human support

When you need to make sense of a mysterious number in your monthly statement, nothing compares to talking to a fellow human. In the competition to offer the lowest possible management fees, some robo-advisors are quick to cut customer support. Before you commit to a provider, see what support is available - you never know when you’ll want it.

Find out if you have access to a financial advisor

No two people are alike - and neither are their financial situations. But investment platforms vary in terms of how much access you get to professional advice. Keep an eye out for providers that offer access to a financial advisor. There are only a few who offer advice when you need it, regardless of how much money you have in your account.

Understand how much freedom you have

Relationships end - even when you’re investing for the long term. Before you commit, find out what happens if you need to withdraw your funds or want to move on to a new investment platform - and whether there are any penalties involved.

What makes Wealthsimple different to other investment providers

We do the work for you

Using Wealthsimple is, well, simple. In just a few minutes, we’ll build you a custom portfolio that makes sense for your risk tolerance and investment timelines. And we’ll do the maintenance for you, with automatic rebalancing and dividend reinvesting. All you have to do to get started is answer a few simple questions. And then you can sit back and tell all your friends how smart you were with your money.

No account minimums or hidden fees

We’re the first investment company in Canada to eliminate account minimums. That means you can start investing with as little as $1. Our fees are also really, really low. We charge 0.5% on $0-$100k and 0.4% on anything above $100k. Plus, you can make a withdrawal any time you want. So you can always count on your money being there when you need it. Start investing now.

Personal touch

We are fiduciaries, which is a fancy way of saying that we have a legal obligation to provide financial advice that’s in your best interest - not ours. We’re standing by to answer your questions and provide support whenever you need it. All you have to go is drop us a line by phone, email or even Skype. Get started.

More than 150,000 people love using Wealthsimple

See the reviews for yourself:

  • 1.5k ratings in the Apple app store

  • 2019 Top Robo Advisor (NerdWallet)

  • 5 Stars - Simple.Thrifty.Living

Ready to give Wealthsimple a shot?

Put your money to work in a smart portfolio, designed to help you get closer to your financial goals. Start investing now and get access to our state-of-the-art technology, low fees, and access to advice from real humans whenever you need it.


The information on this page was compiled by Wealthsimple in May 2019. In order to uncover this information, we looked at Wealthfront’s websites, press releases and third-party sites. The information collected relates to features, accounts and pricing. The information is provided for comparison purposes only, as at the time of publication. The comparison is only intended for U.S. investors.

Last Updated June 30, 2020

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