Wealthsimple vs Tangerine - 2019 Comparison

We believe that making smart choices with your money shouldn’t be hard. To help you choose, we compared ourselves to Tangerine. And then we created this handy comparison for you - to show how we stack up in terms of key features, accounts and pricing.

About Wealthsimple & Tangerine

Wealthsimple is an online investment manager that combines smart technology with expert financial advice. We have products for investing and saving, have been in business since 2014 and have over $3 billion in assets under management.

Tangerine is a branchless bank that offers savings and chequing accounts, mutual funds, and mortgages. They allow you to do everyday banking. Tangerine has been in business since 1997 (formerly as ING Bank of Canada). They have over $3 billion assets under management.

How Wealthsimple compares to Tangerine

See how Wealthsimple and Tangerine stack up in this side-by-side comparison. Your trust is important to us. That’s why we always do our best to be fair and provide complete and accurate information. That being said, we can’t compare every single feature out there and can only guarantee accuracy at the time of writing. To complete your homework, we recommend visiting our competitor’s site to continue your research.

Account Minimum$0$10
Fees0.5% on $0-$100,000 and 0.4% for amounts over $100,0001.07%
Financial Planning/Portfolio ReviewYesNo
No Commission TradingYesNo
Transfer Fees (to another financial institution) NoYes
Social Responsible InvestingYesNo
Halal InvestingYesNo
VIP Lounge AccessYes (for Wealthsimple clients who invest over $100,000)No
Auto DepositingYesYes
Automatic RebalancingYesYes
Dividend ReinvestingYesYes
Human SupportYesYes

Convinced? In just five minutes you can open a portfolio that makes your money work harder for you — start investing with Wealthsimple.

The bottom line

Tangerine and Wealthsimple have some key things in common. We both offer access to customer support, have features to automate your contributions, and portfolio rebalancing to keep your investments on track.

Our biggest differences are our fee structures, the portfolios we offer, and access to financial advice.

Wealthsimple charges a 0.5% management fee. That fee drops to 0.4% if you deposit more than $100k. Tangerine charges a 1.07% fee, regardless of how much you invest. Transfer fees vary by account type at Tangerine. For example, Tangerine charges $45 when you move your TFSA, RIF, or RRSP to another provider. There is no fee when you transfer an account from Wealthsimple to another institution. And, if you transfer an account to Wealthsimple, we’ll cover the transfer fees on accounts over $5,000.

Wealthsimple also offers ways for you to invest according to your values, with Socially Responsible Investing portfolios and a Halal Investing portfolio. Tangerine does not offer a dedicated portfolio in either of these areas.

Wealthsimple also offers a free portfolio review not just about investing but about your entire financial picture - at no additional cost. Tangerine doesn’t offer a similar service.

When it comes to overall ratings — Wealthsimple scored 5 stars and Tangerine scored 4.8 stars in a review by Simple. Thrifty. Living.

Wealthsimple offers state-of-the-art technology, low fees and the kind of personalized, friendly service you might have not thought imaginable from an automated investing provider — get started investing now.

What to consider when choosing an investment provider

Comparing investment providers doesn’t have to be hard. Here’s some advice to get you started:

Pay attention to account minimums
Choose a provider that makes sense for what you can invest now - and in the future. Some investment providers require you to deposit as much as $100,000 to get started. And, in some cases, you could face nasty penalties for dropping below the account minimum - or be forced to close your account.

Watch out for hidden fees

Nothing eats away at long-term gains quite like fees. And we’re talking about more than just management fees (though they’re important, too). Account transfers and trading fees can also add up. The best investment providers are upfront with what it costs to invest with them.

Look out for human support

When you need to make sense of a mysterious number in your monthly statement, nothing compares to talking to a fellow human. In the competition to offer the lowest possible management fees, some investment providers are quick to cut customer support. Before you commit to a provider, see what support is available - you never know when you’ll want it.

Find out if you have access to a financial advisor

No two people are alike - and neither are their financial situations. But investment platforms vary in terms of how much access you get to professional advice. Keep an eye out for providers that offer access to a financial advisor. There are only a few who offer advice when you need it, regardless of how much money you have in your account.

Understand how much freedom you have

Relationships end - even when you’re investing for the long term. Before you commit, find out what happens if you need to withdraw your funds or want to move on to a new investment platform - and whether there are any penalties involved.

Not your average investment provider. Say hello to human financial advice and personalized portfolios with no account minimums or hidden fees — start investing now.

What makes Wealthsimple different

We do the work for you

Using well Wealthsimple is, well, simple. In just a few minutes, we’ll build you a custom portfolio that makes sense for your risk tolerance and investment timelines. And we’ll do the maintenance for you, with automatic rebalancing and dividend reinvesting. All you have to do to get started is answer a few simple questions. And then you can sit back and tell all your friends how smart you were with your money.

No account minimums or hidden fees

We’re the first investment company in Canada to eliminate account minimums. That means you can start investing with as little as $1. Our fees are also really, really low. We charge 0.5% on $0-$100k and 0.4% on anything above $100k. Plus, you can make a withdrawal any time you want. So you can always count on your money being there when you need it — start investing now.

Personal touch

Our financial advisors are fiduciaries, which is a fancy way of saying that they have a legal obligation to provide financial advice that’s in your best interest - not ours. They’re standing by to answer your questions and provide support whenever you need it. All you have to go is drop us a line by phone, email or even Skype — get started now.

Safe & secure

We understand how hard money is to earn and never, ever take unnecessary risk with funds we manage. We take a passive approach to investing, based on the Nobel Prize-winning theory that proved investing in a diverse portfolio over the long term is the best way to minimize risk while maximizing returns. And your money is just as safe as it would be in the bank; the Canadian Deposit Insurance Corporation insurers every one of our accounts up to $1,000,000 — get started investing now.

More than 100,000 people love using Wealthsimple

See the reviews for yourself:

  • 1.5k ratings Apple app store
  • 2019 Top Robo Advisor (NerdWallet)
  • 5 Stars - Simple.Thrifty.Living

Ready to give us a shot?

Put your money to work in a smart portfolio, designed to help you get closer to your financial goals. Start investing now and get access to our state-of-the-art technology, low fees, and access to advice from real humans whenever you need it — it only takes 5 minutes to get started.


The information on this page was compiled by Wealthsimple in February 2019. In order to uncover this information, we looked at Tangerine’s website, press releases and third-party sites. The information collected relates to features and pricing. We assumed Tangerine did not have a specific feature if they didn’t mention it on their website.

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