We're building the world's most human financial company.

- Michael Katchen, CEO

What we do

We started by providing smart, simple investing, without the high fees and account minimums associated with traditional investment management. We invest your money in a globally diversified portfolio of low-cost index funds, and our cutting-edge technology helps you earn the best possible return, while optimizing your tax bill. This means we do things like automatic rebalancing, dividend reinvesting, and tax loss harvesting — services that were only available to the ultra rich until now or that most people found too time-consuming and tedious to do on their own.

Our expert financial advisors are always available when you need them. They can help plan your financial milestones and answer questions you might have about potential risks or what sort of investment accounts you should have.

Investing is just one part of your financial picture. So, we've introduced more ways to reach your goals and manage your money. High interest savings. Commission-free trading. And features — like automatically investing your spare change — that make it easier to save for your future. That's because we believe that everyone should have access to the tools they need to make smart financial choices.

Our offices

  • Map of Toronto


    860 Richmond St West, 3rd Floor

    Toronto, ON M6J 1C9

  • Map of New York

    New York

    20 Jay Street, Suite 928

    Brooklyn, NY 11201

  • Map of London


    9th Floor, 160 Victoria Street

    London, SW1E 5LB

Who we are

Wealthsimple is backed by a team of world-class financial experts and the best technology talent. Our talented team of software engineers, designers, and data scientists have previously worked at such companies as Amazon, Google, and Apple.

Our Investment Advisory Committee are recognized thought leaders in the investment community. They play an advisory role in Wealthsimple's investment management process and serve as a sounding board for Wealthsimple's management team.

Leadership Team

  • Michael Katchen

    Michael Katchen

    Chief Executive Officer

  • Brett Huneycutt

    Brett Huneycutt

    Chief Operating Officer

  • Leen Li, CPA, CMA

    Leen Li, CPA, CMA

    Chief Financial Officer

  • Rudy Adler

    Rudy Adler

    Chief Product Officer

  • Marina Harris

    Marina Harris

    Chief People Officer

  • Robyn Ross

    Robyn Ross

    VP Operations & CEO, ShareOwner

  • J-F Courville, CFA

    J-F Courville, CFA

    CEO, Wealthsimple for Advisors

  • Avrum Laurie

    Avrum Laurie

    VP Product

  • Toby Triebel

    Toby Triebel

    CEO, Europe

Board of Directors

  • Paul Desmarais, III

    Senior VP of Power Financial

  • Som Seif

    Founder & CEO of Purpose Investments

  • Bertrand Badré

    Former CFO of the World Bank

  • Jeff Carney

    CEO of IGM Financial

  • Rhonda Goldberg

    Executive VP, General Counsel for IGM Financial Inc.

  • Adam Felesky

    President and Managing Partner of Portag3

  • Michael Katchen

    Co-founder & CEO of Wealthsimple

  • Brett Huneycutt

    Co-founder & COO of Wealthsimple

Investment Advisory Committee

  • Alain Bergeron

    SVP Asset Allocation & Alternatives at Mackenzie

  • Deborah Fuhr

    Managing Partner & Co-founder of ETFGI LLP

  • Rhonda Goldberg

    Executive VP, General Counsel for IGM Financial Inc.

  • Adam Felesky

    President and Managing Partner of Portag3

  • Damien Bisserier

    Partner, ARIS

In the press

CNBC logo

July 2017

The 5 best pieces of money advice from this 29-year-old who manages hundreds of millions of dollars for millennials

The investment service for young professionals, which officially launched in September 2014, aims to make investing simple and straightforward.

Techcrunch logo

May 2017

Robo-advisor Wealthsimple raises another $37 million from Power Financial

With more than 30,000 clients and $750 million in assets under management, Toronto-based investment platform Wealthsimple continues to grow both in its home market and in the U.S.

Wall Street Journal Logo

August 2017

Toronto-based Wealthsimple Launches Shariah-Compliant Portfolio

Toronto-based automated investment provider Wealthsimple introduced a Shariah-compliant portfolio targeting U.S. and Canadian investors in a move to expand its product offerings.

Wall Street Journal Logo

June 2017

Robo Advisers' Latest Foray: Socially Responsible Investing

As the millenial investor comes of age, two youthful trends are converging: socially responsible investing and robo-advisory services.

Bloomberg logo

July 2017

Investing with a Millenial-Friendly Approach

Michael Katchen has been interested in investing for years on his own behalf. But after selling a startup and helping colleagues stick-handle their portfolios, he had a new idea.

Toronto Life logo

March 2017

Inside Wealthsimple's new office, with a cozy library, sushi boats and free popsicles

Homey touches, including a library stocked with novels, windows lined with succulents and a freezer full of complimentary popsicles, make the nine-to-five grind as pleasurable as possible.

Techvibes logo

April 2017

Wealthsimple wins second Webby Award

For the second consecutive year, Wealthsimple's site was named Best Financial Services/Banking website by a jury of Internet experts.

Fast Company logo

January 2017

Wealthsimple Is Aiming for U.S. Millenial Investors With Creativity And No BS

The Canadian fintech firm is launchign in the U.S. with a Super Bowl ad, and two former Widen+Kennedy ad guys behind its brand strategy.

CBC.ca logo

January 2017

Toronto-based Wealthsimple launches in U.S. today

One of Canada's leading robo-advisers, Wealthsimple boasts 20,000 clients with $750M in assets.

Globe and mail logo

October 2016

The 28-year-old CEO Terrorizing Bay Street

Michael Katchen might be young, but he's taking on Canada's advisory firms with Wealthsimple, a millenial-friendly investing approach backed by some surprisingly big guns.

Techvibes logo

May 2016

Wealthsimple: The Standout Canadian Fintech Startup

Anthony Lacavera sits down with one firm that's distinguishing itself from the rest of the pack: Wealthsimple.

MoneySense logo

May 2016

Wealthsimple offers robo services for advisors

It'll enable financial advisors to use Wealthsimple's investment tools for things like identity verification and assessing financial suitability, which could take a big weight off their shoulders.

Investment Executive logo

May 2016

Wealthsimple introduces Portfolio Review service

Individuals are able to upload their statements to Wealthsimple for review, and an advisor with the firm will look to see how the person's financies can be improved.

CBC.ca logo

February 2016

How robo-advisers are changing the way financial planning gets done

Wealthsimple and other robo-advisers say a growing number of traditional advisers are keen to lower their cost of doing business and pass on savings to their clients.

Financial Post Logo

April 2015

Wealthsimple aims to turn financial services industry on its head with low-cost approach to investing

Wealthsimple's reduced fees are a big selling point.

For inquiries, please contact press@wealthsimple.com

Awards & recognition

$5 billion

Assets under management


People using Wealthsimple


Best Financial Services Website


Top 100 Global Financial Technology Companies


Michael Katchen, 2016

$265 million

Investment from the Power Financial Group and Allianz X


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