Investing on Autopilot

Professional investing made simple and affordable by combining smart technology with expert human advice

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With investment your capital is at risk.

How it works

The smartest thing to do with your money

In just 5 minutes, we build you a suitable portfolio and put your money to work like the world's smartest investors.

Own the entire stock market

We track the market as a whole to give you a diversified portfolio. Nobody beats the market by picking stocks.

Keep more of your money

We use low-fee funds and smart technology to reduce the costs of traditional investment accounts.

Make your money make money

We use a Nobel Prize-winning investing strategy to build you a personally tailored portfolio that puts your money to work like the world's savviest investors – all for a fraction of the cost of traditional advisors.

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How your money could This chart shows the impact of compounding - actual returns will be different. We've assumed markets will go up by an average of 6.5% per year, portfolio allocation stays the same, income is reinvested, and monthly contributions are maintained. Wealthsimple charges a 0.7% management fee (including VAT) and the funds charge about 0.2%, while a traditional advisor typically charges 2.56%. We used the current NS&I Direct Cash ISA rate of 0.75% to calculate a rate of return for savings accounts. The projections do not include the effects of tax on investment income or tax on capital gains. grow in 30 years


Savings account
Year 30
Traditional investor
Savings account
Year 30
Projections are not indicative of future performance.

What we do for you

Put your money on autopilot

Start a Wealthsimple automated account in just 5 minutes and we'll do all the hard work from there.

Expert advice

We are regulated by the FCA and authorised to provide investment advice, with real humans walking you through any financial questions you may have.

Automatic housekeeping

We make sure your portfolio is precisely diversified, every day.

Dividend reinvesting

When your funds pay dividends, we instantly put them back to work for you.

The smartest way to invest your money

Our cutting-edge technology helps you maximize your return while reducing your taxes, fees, and risk. If you have questions, our licensed advisors are always available to help.

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Download the mobile app and start investing in just 5 minutes

Download the mobile app and start investing in just five minutes

Your money is safe and secure

Over £1 billion and counting

Over 50,000 people trust Wealthsimple with over £1 billion.

Account protection and bank-level encryption

Your assets are held securely by a custodian and further protected by the FSCS.

Strong financial backing

We're backed by the Power Financial Group, a leading public financial holding company.

Award-winning service

Back to back Webby Award winner for two years running, and one of the Top 100 Most Innovative Financial Companies.

Your money is in safe hands

Wealthsimple is backed by world-class financial and software experts and manages over $1 billion for over 50,000 clients. Accounts are encrypted with bank-level security and CIPF protected up to $1,000,000.

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Wealthsimple Basic

£0-£100K 0.7% Fees
  • Customised portfolio
  • Expert investment advice
  • Automatic rebalancing
  • Dividend reinvesting
  • Direct Debit contributions
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Wealthsimple Black

£100K+ 0.5% Fees
  • All basic features
  • Lower fees
  • Portfolio Reviews
  • VIP airline lounge access
  • Learn more
Take care of yourself.

Make one smart decision today so Future You is ready for tomorrow.

In just five minutes you can open a portfolio that helps your money work harder for you.

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