The next generation takes the match, then tunes out
How do you keep them invested (and investing)? We asked 1,460 young professionals what they want from their group plans. Then we turned it into five easy moves you can take to make sure you're giving it to them.
They max out the match, but only 1 in 4 say the plan fits their goals. Here's how to close the gap.
Why benefits leaders trust this research
You can only get a true read of what people want by asking them. So we skipped the panel of sponsors and lengthy PDFs. Instead, we went right to the group employers are fighting hardest to attract and keep.
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The findings and five moves, unpacked in under an hour
Build the plan they want
FAQs
Who did you survey, exactly?
Who did you survey, exactly?
We polled 1,460 working Canadians aged 18–46 between June 8 and 24, 2026. Of those, 1,253 interviews were conducted in English and 207 in French. 95% were employed full-time, and 5% were employed part-time. All are active Wealthsimple clients.
What types of group savings plans do you offer?
What types of group savings plans do you offer?
We currently administer GRRSPs, GFHSAs, GTFSAs, DPSPs, and group non-registered accounts. These account types allow you to offer your employees access to tax-efficient, employer-sponsored group savings for any personal goal.
What sort of employers do you work with?
What sort of employers do you work with?
Our group plans are used by Canadian employers that range from growing companies to well-established organizations who want a modern, digital-first workplace savings program. Our platform is particularly well suited for forward-thinking employers looking for flexible plan design and a strong focus on employee financial wellbeing.
What fees do you charge for a group savings plan?
What fees do you charge for a group savings plan?
Most plan members pay less than 1% in fees.
For a detailed breakdown of all portfolios and to see what rates your employee might pay, get in touch with the team. There are no hidden fees for transfers, withdrawals, or account changes. In fact, we will cover the cost of any transfer fees when you move an existing plan to Wealthsimple.
How do employees see and manage their money?
How do employees see and manage their money?
Right in the Wealthsimple app, alongside any personal accounts they already hold with us. They can see their balance, their contributions, and the employer match in real time.
