Investing on Autopilot

Professional investing made simple and affordable with smart technology

Professional investing, smart technology, lower fees.
And actual human financial experts when you need them

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How it works

The smartest thing to do with your money

In just 5 minutes, we build you a personal portfolio and put your money to work like the world's smartest investors.

Own the entire
stock market

We track the market as a whole to give you a diversified portfolio. Nobody beats the market by picking stocks.

Keep more of your money

We use low-fee index funds and smart technology to reduce the costs of traditional investment accounts.

The smartest thing to do with your money

  • We'll use Nobel Prize winning strategy to build you a personalized, intelligent portfolio.
  • We use low cost ETFs and technology so we can charge a fraction of traditional advisors' fees.
  • In just 5 minutes, we'll put your money to work like the world's smartest investors.
Start investing

How your money could This chart shows the impact of compounding - actual returns will be different. We've assumed markets will go up by an average of 5% per year and the portfolio allocation stays the same. Wealthsimple charges a 0.5% management fee and the ETFs charge about 0.15%, while a traditional mutual fund investor pays 0.72%. We used the current CD rates to calculate a rate of return for savings accounts. grow in 30 years


Savings account
Year 30
Traditional investor
Savings account
Year 30

What we do for you

Put your money on autopilot

Start a Wealthsimple automated account in just 5 minutes and we'll do all the hard work from there.

Automatic rebalancing

We make sure your portfolio is precisely diversified, every day.

Dividend reinvesting

When your funds pay dividends, we instantly put them back to work for you.

Expert advice

We have real humans ready to walk you through any financial questions you may have.

Put your money on autopilot

  • Automatic rebalancing: we precisely rebalance your portfolio as the market changes.
  • Dividend reinvesting: we'll instantly put your stock dividends back to work, earning you more.
  • Human advice: our advisors are here to help plan your financial future — or just answer any questions.
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Download the mobile app and start investing in just 5 minutes

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Your money is safe and secure

Over $1.5B and counting

More than 65,000 people trust over $1.5 billion with Wealthsimple companies.

SIPC insured and bank-level encryption

Up to $500,000 SIPC insured and your money is protected by bank-level security.

Strong financial backing

We’re backed by the Power Financial Group, a leading financial holding company.

Award-winning service

Back to back Webby Award winner for two years running, and one of the Top 100 Most Innovative Financial Companies.

We keep your money safe

  • 65,000 clients trust us to manage more than $2 billion.
  • State-of-the-art security, up to $1,000,000 CIPF protected.
  • Webby Award winner for world's best financial website.
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Wealthsimple Basic

$0-$100K 0.5% Fees
  • First $5K managed free
  • Auto deposits and rebalancing
  • Tax-loss harvesting
  • Dividend reinvesting
  • Personalized portfolio
  • Human financial advice
  • Learn more

Wealthsimple Black

$100K+ 0.4% Fees
  • All basic features
  • Lower fees
  • Increased tax efficiency
  • VIP airline lounge access
  • Goal-based planning
  • Learn more
Take care of yourself.

Make one smart decision today so Future You is ready for tomorrow.

In just five minutes you can open a portfolio that makes your money work harder for you.

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