Investing on Autopilot

Professional investing made simple and affordable with smart technology

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How it works

Make your money make money

We build you a personal, low-cost portfolio and put your money to work like the world’s smartest investors.

We keep your
costs low

We use low-fee index funds and smart technology to reduce the human costs of actively-managed accounts.

We don't pick stocks

Nobody beats the market. Instead of trying to pick winning stocks, we track the stock market as a whole.

We diversify your investments

Don't put all your eggs in one basket. Our smart diversification maximizes your returns and minimizes your losses.

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Invest in Future You

Predicted growth in 30 years:


This chart shows the impact of compounding–actual returns will be different. We've assumed markets go up an average of 4.3% per year and the portfolio allocation stays the same. WS charges a 0.5% fee and our ETFs charge ~0.2%, while a traditional investor pays 2%. We used the current GIC interest rates to calculate a rate of return for savings accounts.
Our assumptions
Traditional investor
Savings account
Year 30

What we do for you

Put your money on autopilot

Our fully-automated investing does all the hard work to help you reach your goals.

Automatic rebalancing

We make sure your portfolio is precisely diversified, every day.

Dividend reinvesting

When your funds pay dividends, we put them right back to work for you.


With regular automatic deposits, we help you stick to your plan.

Expert advice

We have real humans ready to walk you through any financial questions you may have.

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Your money is safe and secure

Over $1B and counting

Over 30,000 clients trust $1B with Wealthsimple companies.

CIPF insured and bank-level encryption

Up to $1,000,000 CIPF insured and your money is protected by bank-level security.

Strong financial backing

Backed by the Power Financial Group, a leading financial holding company.

Award-winning service

Back to back Webby Award winner for two years running, and one of the Top 100 Most Innovative Financial Companies.

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Wealthsimple Basic

$0-$100K 0.5% Fees
  • Automatic rebalancing
  • Personalized portfolio
  • Auto-depositing
  • On-demand financial advice
  • Dividend reinvesting
  • Learn more

Wealthsimple Black

$100K+ 0.4% Fees
  • All basic features
  • Lower fees and tax efficiency
  • Goal-based planning
  • VIP airline lounge access
  • Learn more

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mobile app

Take care of yourself.

Make one smart decision today so Future You is ready for tomorrow.

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