We Just Reduced Our Account Minimum to $0

Starting today, no account is too small.

Our goal when we started Wealthsimple was to democratize financial wisdom. To take the kind of sophisticated tools that have always been protected by middlemen and gatekeepers and make them available to everyone in the simplest way possible. We wanted to prove that for anyone who is able to do a few simple things—start investing early, be consistent, avoid high fees—growing wealth isn’t actually that hard. And we wondered, Why do we have account minimums? Shouldn’t everyone who wants to do the smart thing with his or her money be able to?

So today, we’re officially lowering our account minimum to $0 and bringing smart investing to everyone. Wealthsimple is the first investment company in Canada to eliminate account minimums completely.

How It Works

OK, get ready for a little finance talk. Last year, we acquired the brokerage firm ShareOwner. One of the benefits of that acquisition is that, thanks to our innovative technology, we are now able to build a portfolio using fractional shares. We’re the only firm in Canada that can do that. Why does this make a difference? Let’s say you have $100 to invest. If you were using a traditional firm, that sum would buy just about one share of VTI (Vanguard Total Stock Market index, one of the 10 exchange-traded funds we use in our portfolios). One share of VTI wouldn’t be a very diversified portfolio, but you couldn’t really do more than that with just $100. With fractional shares, you can buy $10 of VTI plus a mix of other investments to build a fully diversified portfolio.

This innovative technology is used across all new Wealthsimple accounts. The result is an optimal, fully diversified portfolio for an account of any size, whether you’re investing $100, $10,000, or $1,000,000.

Why We’re Doing It

First, because it’s why we got into the business in the first place. As we said, historically, good investment advice has been locked behind a wall. It was available only to people with more than $100,000—and often more than $250,000—to invest. We think that’s wrong. We want to be there for clients who are just starting out in their careers as much as for those who’ve already built a nest egg. It’s exactly those young investors who have the most to gain by starting early.

Second, because we’re new, and we do things a little bit differently. While we’re pretty confident that once you work with us, you’ll never want to invest with a bank again, we also know we need to earn that trust. Now you can experiment, get to know what we do without putting all your savings in one place. And then invest more with us once you realize how much less expensive, how much simpler and how much more effective we are.

After all, though over 10,000 Canadians already trust us with their investments, we want to bring smart investing to everyone. It’s never been easier to open an account with Wealthsimple. Get started today.

Wealthsimple uses technology and smart, friendly humans to help you grow and manage your money. Invest, save, trade, and even do your taxes in a better, simpler way.

Money Diaries

"I DON’T KNEEL DOWN AT THE ALTAR OF THE ALMIGHTY DOLLAR. THAT’S NOT FOR ME."

Spike Lee Tells Us Why He Never Feels Bad Asking for Money

subscribe

Get the best stories from our magazine every month

Sign up for our email newsletter

  • News

    Dear Canada: It's Time For Open Banking

    It might sound esoteric – or even boring. But the policy being considered by the government right now could radically improve our financial lives.

  • News

    The Wait(list) is Over: Say Hello to Wealthsimple Trade

    Today we launch our new Trade app. So everyone on our beta waitlist — and anyone else in Canada, too! — can buy and sell stocks with $0 commissions.

  • Get Started

    Get rich slow

    Powerful financial tools to help you grow and manage your money. Get started now.

    see-more cta
  • News

    Wealthsimple News is Coming to a Commute Near You

    Our new magazine isn't just going out with the Globe and Mail today, it's also going to be at our very own Wealthsimple newsstands. Where you can also get free gum.

  • News

    'Tomorrow Begins Today' is Not Just an Ad Campaign

    We partnered with Jonathan Alric from the French electronic duo The Blaze to make a series of ads about the big, small, beautiful, life-changing moments that define our lives in 2019, and our futures.

` `

Meet Wealthsimple

Get rich slow

Powerful financial tools to help you grow and manage your money. Get started now.

Learn moreright arrow icon

Our best stories, once a month.

Sign up for our newsletter

The content on this site is produced by Wealthsimple Technologies Inc. and is for informational purposes only. The content is not intended to be investment advice or any other kind of professional advice. Before taking any action based on this content you should consult a professional. We do not endorse any third parties referenced on this site. When you invest, your money is at risk and it is possible that you may lose some or all of your investment. Past performance is not a guarantee of future results. Historical returns, hypothetical returns, expected returns and images included in this content are for illustrative purposes only. By using this website, you accept our (Terms of Use) and (Privacy Policy). Copyright 2020 Wealthsimple Technologies Inc.

;